Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.
If you ask a room full of writers what skill matters most, you’ll hear a lot of talk about craft-related proficiencies: concept, character, three-act structure, description, pacing, and, of course, the ability to twist a…
In fiction, a tragic flaw is a fatal characteristic that brings down an otherwise competent character. It’s the weakness that triggers tragedy. Gatsby’s obsession. Macbeth’s ambition. Walter White’s greed (for money and power). It’s not…
Every great story begins with a problem. Not a setting, not a vibe, not even a great character. None of these really matter unless there’s a problem that shakes up somebody’s world. Problem is another…