Sometimes Dead Is Better:
What Stephen King’s Pet Sematary Can Teach Marketers About Brand Resurrection In Pet Sematary, Louis Creed learns the cost of ignoring natural endings. The death of his son is unbearable, so he turns to an…
Category: Story Driven Strategy
Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.
The Long Walk and Marketing
What Stephen King’s Bleakest Novel Teaches Us About Life, Brands, and Marketing The Long Walk is Stephen King’s bleakest novel. It’s a slow and punishing read that feels vaguely like staring at an accident; you…
The Hero’s Journey for Marketers: Creating Compelling Brand Narratives
Understanding the Problem In today’s competitive marketplace, brands are often faced with the daunting challenge of standing out amidst a never ending storm of messaging. Consumers are bombarded with countless advertisements, making it increasingly difficult…