The Green Light and the Power of Meaning in Branding
On a quiet Long Island shoreline, a man stands alone at night, stretching his arms toward a faint green light across the water. It flickers at the end of a dock, small and distant, yet…
Category: Story Driven Strategy
Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.
How to Make AI Worry You’ll Take Its Job
The other day, a young family member asked me a question: “Why do we have to learn all this stuff when AI already has the answers?” It could have sounded like a complaint rather than…
Search Intent: The Story Behind the Click
Every click has a backstory. It began with a person feeling friction. Confusion. Desire. Fear. Curiosity. A problem that hadn’t resolved itself quietly enough to be ignored. Search intent is simply the story that moment…