Pain Points, Plots Points, & Products
Every great story begins with a problem. Not a setting, not a vibe, not even a great character. None of these really matter unless there’s a problem that shakes up somebody’s world. Problem is another…
Category: Story Driven Strategy
Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.