Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.
Why Brand Storytelling Strategy Starts Long Before the First Sale Every great brand has a beginning, meaning a backstory. Just like the most compelling characters in fiction, the brands we love didn’t emerge fully formed….
What to Do When You Realize You’re Just Walking In part one, we explored what Stephen King’s bleakest novels teach us about brands, life, and marketing. Read it first. Click here. There’s a reason The…
What Stephen King’s Pet Sematary Can Teach Marketers About Brand Resurrection In Pet Sematary, Louis Creed learns the cost of ignoring natural endings. The death of his son is unbearable, so he turns to an…