From PageRank to AI-generated answers, SEO has evolved—but its foundation hasn’t. Long before AI began summarizing answers and search engines started predicting intent, SEO was already changing. Google’s early PageRank algorithm rewarded backlinks. Later algorithms…
Superpower #1: Strategy (Seeing the Future and Aligning the Path to Reach It) The first job of a marketing leader is that of strategist. In our previous article, we touched on the painful truth at…
From the outside, marketing leadership looks glamorous. You see the bold campaigns, the award nights, the caffeine-fueled creative brainstorms, and marketing-driven growth worthy of headlines. But step inside the role, and it’s a very different…