The Green Light and the Power of Meaning in Branding
On a quiet Long Island shoreline, a man stands alone at night, stretching his arms toward a faint green light across the water. It flickers at the end of a dock, small and distant, yet…
Tag: Marketing
Can a Brand Have a Tragic Flaw?
In fiction, a tragic flaw is a fatal characteristic that brings down an otherwise competent character. It’s the weakness that triggers tragedy. Gatsby’s obsession. Macbeth’s ambition. Walter White’s greed (for money and power). It’s not…