The Green Light and the Power of Meaning in Branding
On a quiet Long Island shoreline, a man stands alone at night, stretching his arms toward a faint green light across the water. It flickers at the end of a dock, small and distant, yet…
Tag: Marketing and Writing
How to Achieve Your Goals: What Nobody Tells You
Ask random people how to achieve your goals, and they’ll give you typical answers. Most will tell you to set SMART Goals: Specific, Measurable, Achievable, Relevant, and Time-Bound. Others will tell you to break your…
How Writing Fiction Made Me a Better Brainstormer
When most people think of a fiction writer, they picture a solitary creature sitting at a desk at night, staring at a blank page and waiting for inspiration. That’s a ridiculous image. Writers don’t wait…