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Lake Lopez
Story Driven Marketing Strategy
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Tag: Book Review

September 8, 2025 by Lake

Clown in a Cornfield: Generational Friction in Horror’s Mask

Adam Cesare’s Clown in a Cornfield has been hailed as a slasher novel for young adults. But it’s far more than that because the story is rooted in mourning. Its young characters are in mourning….

June 24, 2025 by Lake

Book Review: Selling with Noble Purpose by Lisa Earle McLeod

What Marketers Can Learn from a Sales Strategy Rooted in Meaning As a B2B marketer, I read lots of books about sales. It’s not that I want to “think like a closer” or step on…

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