The Long Walk and Marketing
What Stephen King’s Bleakest Novel Teaches Us About Life, Brands, and Marketing The Long Walk is Stephen King’s bleakest novel. It’s a slow and punishing read that feels vaguely like staring at an accident; you…
Category: Story Driven Strategy
Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.
The Hero’s Journey for Marketers: Creating Compelling Brand Narratives
Understanding the Problem In today’s competitive marketplace, brands are often faced with the daunting challenge of standing out amidst a never ending storm of messaging. Consumers are bombarded with countless advertisements, making it increasingly difficult…
Board Rooms & Betrayals: When Work Feels Like a Story
Sometimes, a day at work feels more like you’re living in a story. Everywhere you look, you see threads of drama coming together to weave a Shakespearean-level plot. You’re not crazy. It’s real, and…