How to Make AI Worry You’ll Take Its Job
The other day, a young family member asked me a question: “Why do we have to learn all this stuff when AI already has the answers?” It could have sounded like a complaint rather than…
Category: Story Driven Strategy
Articles about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist.
Search Intent: The Story Behind the Click
Every click has a backstory. It began with a person feeling friction. Confusion. Desire. Fear. Curiosity. A problem that hadn’t resolved itself quietly enough to be ignored. Search intent is simply the story that moment…
How to Achieve Your Goals: What Nobody Tells You
Ask random people how to achieve your goals, and they’ll give you typical answers. Most will tell you to set SMART Goals: Specific, Measurable, Achievable, Relevant, and Time-Bound. Others will tell you to break your…