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Lake Lopez
Story Driven Marketing Strategy
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Category: Marketing Evolution

These posts focus on marketing as an ever evolving discipline, exploring topics like ethical use of AI in the creative process, the future of inbound strategies, advanced funnel stacking, etc.

September 1, 2025 by Lake

How AI Is Rewriting SEO (And How to Adapt Your Content Strategy)

Artificial intelligence is rapidly changing how people find information online. With AI chatbots and answer engines like ChatGPT, Google’s SGE, and more, users are increasingly getting answers without clicking a single link Wall Street JournalNew…

August 11, 2025 by Lake

The Strategic Marketer Returns: How AI Rewrites Our Job Description

For years, marketers have been drowning in work; drafting endless copy, resizing Canva images, formatting PPT decks, pulling analytics, studying the data, trying to find the story in the data… Important work, no doubt, but…

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Recent Posts

  • The Green Light and the Power of Meaning in Branding
  • How to Make AI Worry You’ll Take Its Job
  • Search Intent: The Story Behind the Click
  • SEO in the Age of AI: Why Understanding Searcher Pain Still Wins
  • Marketing Leadership | Key Superpowers of Great Marketing Leaders

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