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Lake Lopez
Story Driven Marketing Strategy
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Category: Marketing Evolution

These posts focus on marketing as an ever evolving discipline, exploring topics like ethical use of AI in the creative process, the future of inbound strategies, advanced funnel stacking, etc.

August 11, 2025 by Lake

The Strategic Marketer Returns: How AI Rewrites Our Job Description

For years, marketers have been drowning in work; drafting endless copy, resizing Canva images, formatting PPT decks, pulling analytics, studying the data, trying to find the story in the data… Important work, no doubt, but…

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