Pain Points, Plots Points, & Products
Every great story begins with a problem. Not a setting, not a vibe, not even a great character. None of these really matter unless there’s a problem that shakes up somebody’s world. Problem is another…
Author: Lake
Horror Movie by Paul Tremblay
(Warning – spoilers ahead.) The unreliable narrator of Horror Movie wonders, “Will the movie be something you take with you, that stays with you, burrows into and lives in a corner inside you?” He’s referring…
Welcome
This blog explores the overlap between fiction writing and marketing as two disciplines built from the same material: human suffering. In fiction, pain drives the plot. In marketing, pain demands a solution. Either way, if…