Sometimes Dead Is Better:
What Stephen King’s Pet Sematary Can Teach Marketers About Brand Resurrection In Pet Sematary, Louis Creed learns the cost of ignoring natural endings. The death of his son is unbearable, so he turns to an…
Author: Lake
The Long Walk and Marketing
What Stephen King’s Bleakest Novel Teaches Us About Life, Brands, and Marketing The Long Walk is Stephen King’s bleakest novel. It’s a slow and punishing read that feels vaguely like staring at an accident; you…
Book Review: Selling with Noble Purpose by Lisa Earle McLeod
What Marketers Can Learn from a Sales Strategy Rooted in Meaning As a B2B marketer, I read lots of books about sales. It’s not that I want to “think like a closer” or step on…