The Long Walk and Marketing
What Stephen King’s Bleakest Novel Teaches Us About Life, Brands, and Marketing The Long Walk is Stephen King’s bleakest novel. It’s a slow and punishing read that feels vaguely like staring at an accident; you…
Author: Lake
Book Review: Selling with Noble Purpose by Lisa Earle McLeod
What Marketers Can Learn from a Sales Strategy Rooted in Meaning As a B2B marketer, I read lots of books about sales. It’s not that I want to “think like a closer” or step on…
The Hero’s Journey for Marketers: Creating Compelling Brand Narratives
Understanding the Problem In today’s competitive marketplace, brands are often faced with the daunting challenge of standing out amidst a never ending storm of messaging. Consumers are bombarded with countless advertisements, making it increasingly difficult…