Welcome!
I’m Lake, a professional marketer based in Colorado. I began my marketing career as a teenager when I got my first job in a small town’s long movie theater. (Let me know if you’d like to hear the story.) Since then, I’ve marketed everything from snow cones and sandwiches to SaaS and skin treatments.
I have a B.S. in Business Administration-Marketing and a Master’s in Marketing Analytics, both from WGU. (Night Owls say Hello!)
I complemented my formal education with essential certifications such as:
- Google: Digital Marketing & E-Commerce, Paid Search, and GA4
- HubSpot: Inbound Marketing, SEO, Social Media Marketing, and Content Marketing
- National Society of Leadership and Success (NSLS): Foundations of Leadership
As a marketer, I’m obsessed with:
- Strategy (especially blue ocean) & its tactical alignment with the greater mission
- Story – the tale of why a brand matters and to who
- Content – the videos, articles, case studies, podcasts, scripts, social posts, and more that comprise the narrative
- Audience Segmentation – the people who need to know your brand’s story
- Artificial Intelligence – and how it aids, impacts, and hinders great marketing
All of which keeps me busy and professionally content.
When I’m not working, you’ll find me writing fiction about haunted houses, evil guitars, and other sinister entities who crave the complete destruction of mankind. 🙂 (Click here for a sample short horror story.)
This blog is about topics related to both jobs, professional marketer and professional writer, as well as the magical places where they intersect.
Please take a look at the Manifesto page to learn more and visit the Blog for the latest articles.
