This blog explores the overlap between fiction writing and marketing as two disciplines built from the same material: human suffering. In fiction, pain drives the plot. In marketing, pain demands a solution. Either way, if you’re not paying attention to what hurts, you’re not telling the truth.
If you haven’t already, read the Manifesto first. It’s the heart of the blog.
Categories
To keep things organized (and maybe a little fun), I’ve broken the blog into a few categories:
Story-Driven Strategy:
These articles are about the crossroads of good marketing and good fiction. Expect deep dives on branding, buyer psychology, pain points, and why the best marketers think like novelist
Page Turners:
This category contains reviews on non-fiction books about business, sales, psychology, branding, and creativity.
Dark Reads for Bright Minds:
This is where we talk fiction, especially horror, but also sci-fi, thriller, mystery, literary, and the occasional YA piece. These posts aren’t just reviews; they’re explorations on how great fiction reveals the human condition and expands our empathy.
Story Training:
These posts focus on the craft of storytelling: plot, character, voice, pacing, tensions. It’s a gym for your writing muscles whether you’re building a brand book or writing a screenplay.
Marketing Evolution:
These posts focus on marketing as an ever evolving discipline, exploring topics like ethical use of AI in the creative process, the future of inbound strategies, advanced funnel stacking, etc.
