Book Review: Selling with Noble Purpose by Lisa Earle McLeod
What Marketers Can Learn from a Sales Strategy Rooted in Meaning As a B2B marketer, I read lots of books about sales. It’s not that I want to “think like a closer” or step on…
Month: June 2025
The Hero’s Journey for Marketers: Creating Compelling Brand Narratives
Understanding the Problem In today’s competitive marketplace, brands are often faced with the daunting challenge of standing out amidst a never ending storm of messaging. Consumers are bombarded with countless advertisements, making it increasingly difficult…
Board Rooms & Betrayals: When Work Feels Like a Story
Sometimes, a day at work feels more like you’re living in a story. Everywhere you look, you see threads of drama coming together to weave a Shakespearean-level plot. You’re not crazy. It’s real, and…