Can a Brand Have a Tragic Flaw?

In fiction, a tragic flaw is a fatal characteristic that brings down an otherwise competent character. It’s the weakness that triggers tragedy. Gatsby’s obsession. Macbeth’s ambition. Walter White’s greed (for money and power). It’s not…

Pain Points, Plots Points, & Products

Every great story begins with a problem. Not a setting, not a vibe, not even a great character. None of these really matter unless there’s a problem that shakes up somebody’s world. Problem is another…

Horror Movie by Paul Tremblay

(Warning – spoilers ahead.) The unreliable narrator of Horror Movie wonders, “Will the movie be something you take with you, that stays with you, burrows into and lives in a corner inside you?” He’s referring…